Privacy / Cookie Policy

Benecol Limited recognises its obligation to its customers and online visitors to adhere to the highest standards of decency and integrity in all its operations, including its handling of customers and online visitors personal information.

Benecol Limited is committed to ensuring that your privacy is protected. Should Benecol Limited ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement (as amended from time to time) or as otherwise permitted by law.

For the purposes of the Data Protection Acts 1998 and 2003, Benecol Limited is the ‘Data Controller' with company number 09062361 of Foxs Confectionery Limited Sunningdale Road, Braunstone, Leicester, LE3 1UE.

This policy is effective from the 14 December 2015.



Benecol Limited typically only collects personal information (name, address, telephone number, etc.) which is directly provided by visitors to the site. This means you can choose whether or not to provide Benecol Limited with this information. Benecol Limited collects this personal data to understand your needs and provide you with a better service, and in particular for the following reasons:

·       Internal record keeping.

·       Benecol Limited may periodically send promotional email about new products, special offers or other information which you may find interesting using the email address which you have provided.

·       Benecol Limited may use the information to customize the website according to your interests.

You do not have to provide Benecol Limited with any of this information unless you wish to access a member's only area of the site. Additionally, if you wish to enter one of Benecol Limited's online competitions, your personal information is required  so that Benecol Limited can arrange for your prize to be sent to you should you win.

Additionally, where email addresses are provided by online visitors they are stored to prevent abuse and spamming of Benecol Limited's email systems. Benecol Limited will make no other use of these email addresses.

Benecol Limited will not pass your email address or any other personal information that you provide to any third parties unless required to do so by law, or where such third parties process the information on Benecol Limited's behalf.

If you wish Benecol Limited, or a third party who is contacting you on behalf of Benecol Limited, to stop contacting you with information in connection with the site, you can opt out by sending an email using the contact details in the contact us section of the website (or by some alternative method).  


Benecol Limited may collect the following information:

·       Name and date of birth

·       Contact information including email address

·       Demographic information such as postcode, preferences and interests

·       Other information relevant to customer event, offers and surveys 



Benecol Limited is committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, Benecol Limited has put in place suitable physical, electronic and managerial procedures to safeguard and secure the information collected online.



Personal data will be kept for no longer than is necessary for the primary purpose for which it was obtained, as set out above.



A cookie is a small file/piece of information which asks permission to be placed on your computer's hard drive, mobile or other device. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Benecol Limited's site uses traffic log cookies to identify which pages are being used. This helps Benecol Limited analyse data about web page traffic and improve the site in order to tailor it to customer needs. Benecol Limited only uses this information for statistical analysis purposes and then the data is removed from the system.

Benecol Limited's site also uses Google Analytics cookies, which is a performance cookie. It helps Benecol Limited understand how customers arrive at the site, browse or use the site and highlight areas which can be improved, such as navigations. The information stored by these cookies never shows personal details from which your individual identity can be established. More information in relation to Google Analytics is included below.

Overall, cookies help Benecol Limited provide you with a better site. The use of cookes enables Benecol Limited to monitor which pages you find useful and which you do not. A cookie in no way gives Benecol Limited access to your computer, mobile, other device or any information about you, other than the data you choose to share with Benecol Limited.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you select this setting you may be unable to access certain parts of the site. Unless you have adjusted your browser setting so that it will refuse cookies, Benecol Limited's system will issue cookies when you log on to the site.

For more information about cookies generally and how to manage them, please visit



Benecol Limited sites use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on their servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this site. By using this site, you consent to the processing of data about you by Google in this manner.

A full list of cookies used by Google Analytics and explanations are available on the Google Code Website. For Google's privacy policy, please visit Google's website.



Benecol Limited sites may contain "links" to other sites, and whilst every effort is made to only link to sites that share Benecol Limited's high standards of decency, children should always check with a parent/guardian or adult before linking to any new sites. Benecol Limited does not accept responsibility or liability for the privacy policy and practices of any other sites that link from the Benecol Limited sites and it is recommended that you check the privacy policy of each site and contact its owner or operator if you have any concerns.



You may request copies of the information held by Benecol Limited as Data Controller by writing to Benecol Limited, Sunningdale Road, Braunstone, Leicester, LE31UE, UK or by emailing Any such request may be subject to a fee of no more than €6.35.

You can correct factual errors in your personally identifiable information by sending  a request that credibly shows that there is an error in Benecol Limited's records.

To protect your privacy and security, reasonable steps will also be taken by Benecol Limited to verify your identity before granting access or making corrections.



As the Internet evolves, Benecol Limited's policy will change with it. Please check back periodically to see changes and additions.

Each time you enter Benecol Limited's website you agree that the current version of the privacy policy at that time shall apply to all the information Benecol Limited holds about you.



If at any time you would like to contact Benecol Limited with your views about privacy practices, or with an enquiry relating to any personal information that you have provided to Benecol Limited, you can do so by sending an email to or by writing to Benecol Limited at Sunningdale Road, Braunstone, Leicester, LE31UE, UK.